Our Vision

Our purpose is to actively protect and enhance people’s lives

We play a proactive and leading role in improving people’s lives through insurance.

We are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.

Generali is also committed to creating value.

We deeply care about our clients’ and our people’s future and lives.

Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.

Our Mission

Our mission is to be the first choice by delivering relevant and accessible insurance solutions

First choice
Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.

We ensure achievement striving for the highest performance.

Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

Simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.

Insurance solutions
We aim at offering and tailoring a bright combination of protection, advice and service.

Our Values

Deliver on the promise
We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people
We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our
company’s long term future.

Live the community
We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.

Be open
We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.

Our rules for running business with integrity

We run our business in compliance with the law, internal regulations and professional ethics.

The Code of Conduct defines the rules of conduct to be observed, for example, for the promotion of diversity and inclusion, the management of personal data and privacy, the prevention of conflicts of interest and corruption, bribery, money laundering, terrorist financing and international sanctions, and the proper management of relationships with customers and suppliers.

The Responsible Investment Guideline codifies responsible investment activities at Group level.

The Group Policy for the Environment and Climate contains the guiding principles of reference for our environmental management strategies and objectives.

The Ethical Code for suppliers highlights the general principles for the proper and profitable management of relations with contractual partners.



Sustainability Report 2016, p. 24

for other information on the prevention of corruption topic

We also have a structured internal regulatory system named Generali Internal Regulation System (GIRS).


Corporate Governance and Share Ownership Report 2016, p.45